Go Beyond Limits

In a market flooded with options for casual consumers, Demon Dynamo is for those who operate at the edge-ultrarunners, climbers, ER nurses, and adrenaline junkies who laugh at limits.
Demon dynamo is not just an energy drink; it’s a rapid-fire fuel with clean ingredients, crafted for the 1% who demand more. More than an energy drink, they are a brand that describe themselves as a tribe united by rebellion and the pursuit of greatness. Our mantra? “Go beyond the limits.”

We set out to make buying movie tickets feel quick, obvious, and calm. With the research performed we were able to tackle two products: web and app. 

Our goal was simple: Avoid information overload and simplify flow complexity; users tend to respond better when they have faster results. We wanted to make this plarform fast, simple and intuitive; always keeping in mind the most important metric: time finishing (less than 5min).

We ran a focused usability study around the full booking flow discovery, seat selection, add-ons, and more. We then tested with users who book on the go and expect clarity at every step. The study measured things like time on task, error points, and conversion across each screen, with a special look at where people stalled or hesitated.

(In plain terms: we watched where progress broke, then fixed it.) Framing the work this way allowed us to separate raw observations from reliable findings and saved the “what this means for the business” for the Insights section below this. 

What we learned is simple: people move faster when the noise is reduced. We fix how the flow works from beggining to pay, we also added a live order summary so there are no “gotchas” at the end. That matters because hidden/unclear costs are a top reason people bail, and lighter forms lift completion.

We also kept the mental model the same across app and web. Same labels, same step order, same feedback so switching devices doesn’t mean relearning. That consistency lowers headches and builds a pattern, which is exactly what you want in a high-intent flow.

Before diving into visuals, we mapped the full journey in low-fidelity. Paper sketches and digital wireframes allowed us to pressure-test the flow, spot redundancies, and validate early with users before committing to design polish.

These first prototypes highlighted where people hesitated—seat maps, checkout steps, and snack selection—and gave us a clear blueprint for simplification.

Research uncovered the main friction points: unclear seat maps, hidden fees, and booking paths that took too long. From there, our focus became clear; surfacing decisions earlier, keeping costs transparent, and showing progress at every step so users felt in control.

The flow begins with a short, playful onboarding that sets tone and expectations. We set up categories from: discovery, trending and playing now where each selection displays instant actions like formats, and details into a single screen.

Seat selection was designed with color coded zoning and a live summary of price and picks. Snacks and drinks were integrated seamlessly with simple counters and flexible delivery or pickup options.

Checkout unifies everything: tickets, food, and fees; into one clear view. Multiple login and payment choices reduce friction, and the final confirmation screen reinforces trust with a digital ticket that’s ready to use or share.

The website is the desktop counterpart to our cinema app, built on the same research and tuned for browsing at a more comfy scale.

We kept the flow familiar to wrap the concept inwithout changing the  model.

Same research, two channels; one consistent experience. The site gives desktop users more room to explore while keeping the speed and certainty that make the journey feel effortless.

To elevate the experience, we designed a full set of custom illustrations that guide users through the app’s story. Playful popcorn characters, running clocks, and cinematic icons set the tone during onboarding and throughout key steps.

Beyond aesthetics, these visuals created a sense of personality and consistency that carried across the entire flow, making the app feel less transactional and more entertaining.